The Go-to-Market Manager will lead the development and execution of strategic go-to-market plans, ensuring alignment with business objectives, customer needs, and market opportunities. This role combines deep market insights with project management expertise to deliver successful product launches, campaigns, and omnichannel activations. The GTM Manager will act as a central point of contact between markets and stakeholders, ensuring cohesive execution, risk management, and continuous improvement.

Key Responsibilities:

Market Research and Insights:

• Conduct and leverage market research, customer surveys, and competitive analysis to inform GTM strategies.
• Track market trends and benchmarks to establish and monitor key performance indicators.
• Gather Voice of the Customer (VoC) insights and integrate them into project strategies and execution plans.

Audience and Communication Strategy:

• Continuously assess and refine buyer personas to ensure communication strategies resonate with the target audience.
• Develop messaging frameworks and campaign narratives tailored to audience segments, ensuring relevance and engagement.

Strategic Planning and Campaign Development:

• Develop the global yearly marketing activations and local strategies to ensure synchronization across regions.
• Create Activations in line with business objectives and market practice and cultural adaptation.
• Finding Global Partnerships which can enhance the campaigns activations across all the markets
• Design a comprehensive 360-degree omnichannel strategy for projects and campaigns, integrating retail, digital, education and marketing touchpoints seamlessly.
• Lead the strategy and execution of projects from concept to implementation, ensuring alignment with business goals, ensuring timelines, budgets, and objectives are met.

Stakeholder Collaboration and Alignment:

• Identify and manage key stakeholders for each project to secure buy-in and ensure successful outcomes.
• Maintain direct contact with local markets to align campaign strategies with their unique needs and challenges.
• Coordinate cross-functional teams, including product, sales, marketing, and operations, to deliver cohesive projects.

Execution, Monitoring, and Optimization:

• Oversee the execution of campaigns and activations, tracking KPIs to evaluate performance and optimize results.
• Conduct post-campaign implementation reviews through surveys and dedicated meetings to identify lessons learned.
• Document and share best practices to refine future initiatives and improve efficiency.
• Prepare and present reports on key metrics, achievements, and areas for improvement to leadership.

Risk Management and Mitigation:

• Identify potential risks during planning and execution phases, implementing mitigation strategies proactively.
• Manage post-campaign risk reviews to evaluate performance gaps and address improvement areas.

Qualifications and Skills:

• Experience: Minimum 5 years in marketing, product management, or sales, with at least 2 years in a GTM or similar role.
• Skills:
• Strategic thinking and problem-solving.
• Excellent project management skills with a track record of on-time delivery.
• Strong communication and stakeholder management.
• Data-driven decision-making and analytical skills.
• Familiarity with market research, CRM tools, and marketing automation platforms
• Customer centricity
• Experience in different cultural enviroments/global positions it’s a plus